It’s called social media for a reason, as to it’s socializing aspect, meaning it wasn’t made for purely posting and creating, it’s about enrolling the clients in every aspect.

Social media management is the process of managing your online presence on social media platforms like Tiktok, Facebook, Instagram, and Twitter by creating, publishing, and analyzing content you post. Managing social media also includes engaging and interacting with social media users. whilst also posting on the accounts as required by the client, Account handling and Posting.