THE BRIEF:

The beginning of branding involved incorporating a design that stands out and dictates a fair impression of its architectural construct. There were a lot of ideas behind its conception. The logo color stayed with grey washed tones for the overall look. Furthermore, a minimalist look helped the brand dictate new standards in the future. The logo element consisted of only one line, merging the M, D, and 5. Its significance to Khiran shapes, especially with the water channels, was a design breakthrough unexpectedly. After settling down on the logo, creating and working on the cover letter, business card, etc. took about a month to finish the project.

HOW THE IDEA CAME UP:

It started out as a competition among three graphic designers at Baker Media, among whom, Moussa was chosen to lead the whole project for the MD5 content to be digitally imprinted into a stepping stone. The winner got to decide the overall look and feel of the logo that would be the face of the brand itself.

THE PLAN:

The main ideology behind it would allow documentation of how design firms handle their day to day lifestyle and interact with the new style to be nourished. A directive plan would be set on improving the core techniques used to bring the documentary and other forms of content as well as media to life.