THE BRIEF:
At Baker Media, the focus is not just on delivering media but also on creating them with a twist. Thus, Fatayer was born, a comedy show hosted by Osama and Amru. Each of them would answer five questions simultaneously. The questions could be about any general topic, from the latest trends to anything that brings in a short gag. The name Fatayer comes from a pie. Once a question that’s answered is incorrect, the punishment involves having the fatayer with a hot sauce.
HOW THE IDEA CAME UP:
The idea came about by Osama on diversifying the agency into much more. Each episode would help users that view the content see a different side of Baker Media be brought to the front page.
THE VALUE IT ADDED:
Bringing laughter and creating debates with a twist. Helps others to weigh in on what’s trending and how this interactive show plays in with their view of the situations chosen. Each episode brings a sophisticated and charismatic charm to the gig in order to have the audience engaged throughout the show.