SERVICES :

VIDEOGRAPHY / POST-PRODUCTION (VIDEO EDITING)

THE BRIEF:

To create a campaign for social media usage and advertising to showcase the new product of Al-Arabi, Coway. This was to be in a manner that targets demographic of all kinds.

HOW THE IDEA CAME UP:

What makes this campaign unique was our use of an attention grabbing introduction into the video which was to break an old water cooler. The idea came up by taking inspiration from different forms of media and eras and mixing them together while completing this campaign within one week.

THE RESULT:

Increase in sales of the product by baking an advertisement that pays homage to the old and the new generation whilst introducing a new product within the ecosystem of the Arabi company.

OUR GOAL:

Our goal was to showcase the product and to fruitfully promote their new products through this campaign.