THE BRIEF:

The launch campaign for Chalet Black Shell, the latest in Shalehi’s line of VIP chalets. With each chalet we try new way to market and tell the story behind it. The story here was simple – pure luxury and design.

HOW THE IDEA CAME UP:

Goosh (C.E.O. of Baker Media): “When I first walked into the chalet I saw how many small details we could showcase in the launch campaign, and how it really felt like you were traveling”. At that moment the concept of getting a Lamborghini Urus and doing a lifestyle shoot came up.

THE VALUE IT ADDED:

This campaign went a long way in showing people how our new line of VIP chalets was, and opened the door for even more luxury chalets to be managed and showcased in Shalehi.