THE BRIEF:

One of the main projects that came about with Diqa, explains the sensation of calm and cold adaptation, compared to the outdoor environment in Kuwait. The chalet mimics the auroras that are commonly found in the north pole and south pole respectively of the world. Just like the name, the harsh lighting of the sun creates them, similarly vice versa with the heat levels in Kuwait. Cold atmospheric temperatures are some of its unique characteristics inside.

HOW THE IDEA CAME UP:

A very different approach towards interior designing showcased by Diqa to explain the significance of the aurora themed interior. Brining it to life by making sure it stacked up based on the similarity index of the actual aurora. Our team had a one to one short form content created for the purpose of explaining this particular design structure.

THE VALUE IT ADDED:

Working on such complex projects helped the team bring out cleverly taken footage to add a diverse touch to the content that would be showcased on social media. Learning to work with such a minimal design with expanded colors helped us diversify our skillset in making content advertised more pleasantly.